Discovery features
Search a library of Live and Historical Ads
Discovery
Emotional Analysis
Clarity on what your ad makes people feel
Heystak analyses visuals, pacing, copy, and tone to identify the emotions driving performance — from aspiration and trust to urgency and reassurance. Instantly see why an ad resonates, who it emotionally connects with, and how to replicate or improve that emotional pull in your own creatives.
Ad Time Machine
Go back and see what brands were running
Scroll back in time to view ads exactly as they appeared — weeks, months, or years ago. See how brands showed up, what they were saying, and how their creative evolved over time. Track shifts in messaging, formats, and positioning to understand context, not conclusions.
Persona Detection
Inspiraton Library
Build, organise, and share winning ideas
Ultra Smart Filtering
Find the ads that actually matter
Cut through millions of ads with precision. Filter by brand, hook, emotion, format, platform, duration, scene type, CTA, and more. Or just type what you’re looking for
Have questions?
What is Discovery?
Discovery is where you find winning ads across millions of creatives. Instead of scrolling endlessly through ad libraries, you can search, filter, and uncover proven ad formats in seconds.
How is Discovery different from Meta Ad Library?
Meta Ad Library shows you ads if you already know what you’re looking for. Discovery helps you find what you don’t know yet — surfacing long-running ads, trends, and high-volume advertisers automatically.
Can I filter by industry or niche?
Yes. You can search by brand, keyword, niche, or angle to quickly narrow down ads that are relevant to your market.
Can I see which ads are likely performing well?
Yes. Discovery highlights long-running ads — which are often strong indicators of performance — so you can focus on formats that are actually working.
Can I save ads I find?
Absolutely. You can save ads directly into collections or turn them into structured Briefs for your team to execute.
Is Discovery just for inspiration?
It’s for inspiration and strategy. You’re not just browsing — you’re identifying patterns, hooks, messaging angles, and creative structures that you can adapt to your own brand.
Who is Discovery built for?
Discovery is built for marketers who want to move faster. Whether you’re a founder running your own ads or an agency managing multiple clients, it shortcuts the research phase and gives you proven creative starting points.
Can I cancel anytime?
Yes. There are no lock-ins. Cancel anytime from your dashboard. If it’s not saving you hours or improving your creative process, you’re free to leave.