Briefs turn winning ads into ready
to use creative directions.
Product Features
Stop guessing. Brief from what already works.
Turn scripts into clear, shoot-ready scenes.
AI Storyboard Generation
Turn scripts into clear, shoot-ready scenes.
Convert your script into a structured storyboard with scene-by-scene guidance. See how the hook, story, and CTA flow visually before you shoot, so nothing is left to guesswork.
Create a modular brief
Attach everything your creators need
Build flexible, modular briefs that pull in brand assets, references, hooks, formats, and goals, all in one place. No more back-and-forth or missing context. Just clear direction, ready to execute.
Share & track your briefs
Manage progress, versions, and assets in one place
Share a single brief link with creators or teams, automatically collect uploads, and keep everything organised in one dashboard. Track progress, versions, and assets without chasing files or links.
Streamline asset collection
Collect assets straight into your dasboard
Share a single upload link with creators or teams and watch everything flow directly into your workspace. Files are automatically stored, tracked, and structured, ready to review, brief, or publish.
Brand Profiles
Build once. Use everywhere.
No more rewriting context. No more inconsistent messaging. Just structured brand intelligence, ready whenever you create.
Have questions?
What is Briefs?
Briefs is Heystak’s built-in storyboard and planning tool. It lets you turn winning ads into structured creative direction — including hooks, scripts, angles, personas, and visual references — all organised in one place.
How is Briefs different from just saving ads?
Saving ads gives you inspiration. Briefs turns inspiration into execution. Instead of loose screenshots and notes, you create a clear plan your team or creators can actually follow.
Can I build full video scripts inside Briefs?
Yes. You can structure your hook, problem, solution, proof, and CTA directly inside the brief. It’s designed to help you map out the full flow of the ad before production starts.
Can I share Briefs with my team or creators?
Absolutely. You can share briefs with internal teams, freelancers, or UGC creators so everyone is aligned on the angle, tone, and structure before filming or editing begins.
Does Briefs help reduce production mistakes?
Yes. When your creative direction is clear upfront, you avoid reshoots, unclear hooks, or messaging that misses the mark. It saves time, money, and back-and-forth.
Can I base a Brief on a winning ad I found in Discovery?
That’s the point. You can take a proven ad format you discovered in Heystak and convert it into your own structured brief — adapting the angle to your brand instead of copying blindly.
Is Briefs only for agencies?
No. Agencies use it to manage multiple clients, but brands use it to bring structure to their internal marketing teams. If you create ads regularly, Briefs keeps your process organised and scalable.
Can I cancel anytime?
Yes. There are no lock-ins. Cancel anytime from your dashboard. If it’s not saving you hours or improving your creative process, you’re free to leave.