Meet Albert: Your AI Creative Director
Jul 17, 2025
Every ad team wishes they had an extra set of eyes. Someone who can spot what’s working, explain why, and give you sharper directions before you launch.
That’s what we’re building with Albert.
Why We’re Training Our Data
Heystak already has one of the largest ad libraries online — millions of creatives, across every niche. But a library without intelligence is just storage.
Albert is being trained on that data. Not just to see the ads, but to understand them. How they’re structured. What emotions they trigger. Why some run for months while others disappear in a week.
It’s not theory. It’s pattern recognition at scale.
What Albert Will Do
Think of Albert as a creative partner you can actually query:
“Show me the best skincare hooks that ran for 90+ days.”
“What emotions dominate fitness ads this month?”
“Compare my ad to the top-performing luggage ads — what am I missing?”
Albert isn’t just spitting out answers. He’s analyzing millions of datapoints and surfacing insights you’d never see scrolling through a library yourself.
Why This Matters for Marketers
Ad spend is expensive. Testing bad creative is even more expensive. With Albert, you’ll be able to:
Benchmark your ad against the market before you launch.
Spot the emotional and structural patterns behind proven winners.
Pull smarter insights, faster, without burning budget.
It’s like having a strategist, analyst, and creative director rolled into one — available 24/7.
Where We’re Headed
Albert is still learning. But every query, every datapoint, every frame he analyzes makes him sharper.
The end goal? An AI that doesn’t just answer questions — it guides your creative process. From idea, to brief, to launch.
Final Thought
Albert isn’t replacing your creativity. He’s amplifying it.
By training on the world’s ads and giving you the power to query them, Albert helps you skip the guesswork and get straight to what works.
Minimal noise. Maximum insight.